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凯发K8官网登陆vip关于酒店品牌战略的粗浅认知

2024-08-09 01:52:51

  差不多就是同时可以容纳200人就餐▷□●▽。酒店大堂也是很小★-•◁○▲,他们在电视机下面设计一条大约20厘米的搁板就显得很实用○△,这是一个三星级市场地位以团队客为主的酒店◇▪◁▷◆△,所以他们的餐厅很挤就是为了大进大出的批量团队设置的□▷•□■,所以酒店就是尽可能利用更多的空间来接待游客▽•。12张圆桌和11个四人坐的长桌▷◇▲◇,方便游客放包包和水杯之类小件物品▽■■。2023年3月我们入住霞浦的维也纳国际酒店◁■△,现在都是LED电视机所以房间空间设计也是很紧凑的…△◇=◇,连洗手间也是要去二楼餐厅★○▷◆,

  团队客也是匆匆忙忙的填饱肚子为主◁●•▽○★,所以不会太在乎早餐厅拥挤的问题=-■■◁▪。酒店有16层▲•◆☆=△,大约6-16层都是客房△◇▷●■,只有两台电梯很慢的■●☆,大门口经常是七八辆大巴挤占了停车位◆…=△▼,我们小车一般只好停到地下车库■▷。

  所以酒店品牌战略与市场定位清晰并且统一才是真正的市场价值…▲•●△▪。我们有太多的企业没有自己清晰的核心诉求▲◁●◆△▽,杂乱无章基本上就是小微企业甚至许多中型企业的特点◇•△…▼■,尽管有的赚钱有的亏钱○◆▲…☆,但是一看就知道他们根本没有长期的品牌战略与市场定位•◁☆■□■。所以品牌价值就很低…-▽▪,关系型客户往往是他们市场竞争的主要手段◇□★▲▽▷,企业发展还停留在初始阶段▲○★。

  但是这种以短平快为特色的酒店却安装了声控设施和恒温自动坐便器▽△,就显得不伦不类了◁△★□▼!因为这些前卫新颖的设施并不是维也纳酒店的主导价值○□••,导致他们的成本就会比其他酒店高=▪◇▲,因为大堂和餐厅的定位就是大进大出的批量团队客人▲▽▪-▪□,那么这种华而不实的设施并不是客人重点关注的卖点…◆。我们说管理要符合木桶原理凯发K8官网登陆vip●○▽,客房设施的前卫与酒店餐厅电梯不在同一个客户层次定位▽▪◇◇,就会显得投资用错了地方◇▽○。

  而在福鼎的开元曼居酒店就很好的体现了品牌战略▪◇☆◆☆,一进门大堂就是有书架和图书点缀☆•,餐厅也是错落有致◆•◇-,一看都是精心打造的针对那些中产和小资阶层客人作为定位的-■●▲-◇,尽管早餐内容并不是很丰富•…•,但是有品味的环境和干净且有创意的布置▪=■,无不体现出别出心裁的创意和独特的文化内涵★☆。这个就是环境设施与品牌定位很好匹配的范例◆▷。